Produktland Podcast on AI in product management Listen → Agents write the code now. A full day in the engine room: setup, skills, prompts and workflows that hold up in production. Taught in English.
You already use Claude Code, Codex, Cursor or similar, but you have a feeling you only use a fraction of it.
You are a product developer, designer or founder and want the agents to deliver something that holds up in production.
You want to see how one of the best actually works, instead of reading about it.
Instruction files, skills, MCP servers, tests that run by themselves. What the agent knows before you write the first prompt decides the quality of everything after.
The task described before the code is written. A loop where the agent tests its own work, so you can leave the screen for half an hour and come back to something that works.
What you hold on to yourself when execution has become cheap: the visual, the critical eye on the result, the responsibility for what you ship.
Together: the way the sharpest people build today, as your own workflow from Monday morning.
The morning is Mikkel’s and Martin’s engine room, live. In the afternoon you work on your own code and your own tasks, with them beside you.
Two real tasks from start to finish on the big screen: Mikkel’s as a developer, Martin’s as a product person who builds himself. Which tools they use right now, how they fit together, and where they take over themselves.
The specification, the instruction file, the definition of done. How a long conversation with the model, before it writes a line, saves the day after.
Tests, end-to-end runs in a browser and clear exit criteria, so the agent fixes its own mistakes and you stop copying error messages back and forth.
Mikkel’s and Martin’s own libraries: skills, instruction files and the prompts they use again and again. You take it home and set it up on your own machine on the day.
Parallel agents in worktrees, agents in the cloud that send pull requests back, and how you keep track when three things are being built at the same time.
The whole afternoon. You bring your own codebase and a couple of real tasks from the backlog. You give the agent context for the code, go from research through plan to implementation on one of the tasks and show the result at the end, with Mikkel and Martin at the tables.
When building is no longer the scarce part: taste, critical sense and responsibility. How you tell whether something is good, and what you do when it is not.
Mikkel’s and Martin’s skills, instruction files and prompts, set up on your own machine before you leave.
A developer and a product person who build with agents every week and share what works right now.
A real piece of work on your own project, built on the day, and the group in your phone afterwards.
Mikkel thought outside the box with his talk and took the audience into the engine room.
Mikkel stands out as a speaker with an exceptionally strong ability to explain.
It is clear that Mikkel knows what he is talking about.
Has programmed since he was 12 and now puts agents to work on it. Runs the product studio Brainbow, founded 10er.com and made Mac apps such as Tuna and Leader Key. Used Claude Code from the day it came out and has since built everything from Rails apps to peer-to-peer software with agents. Works at GitHub Next day to day. Gives talks on AI for developers and organisations, among them Nykredit and Smartplan, and has been a host on Danish public radio and a stand-up comedian. Runs the developer’s engine room.
Founder of Produktland, where he helps companies and product leaders improve their product development with AI. Product leader for 15 years, most recently Head of Product & UX at Energinet. Builds AI products every week with Claude Code, writes the playbook on AI product leadership and hosts the podcast of the same name, where Mikkel was a guest this summer. Builds everything himself with agents without being a developer: the site, Lyt, Skriv and the tools behind them. Runs the product person’s engine room, and is there for those in the group who build without a developer title.
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Are several of you from the same team?
DKK 5,995excl. VAT
We send you a confirmation and an invoice. There are 12 seats, first come, first served.
DKK 45,000excl. VAT
The button opens your mail app with the message ready for mail@martinibsen.dk. We reply within a couple of days.
Three things you can write:
Hi [manager], I would like to attend a masterclass in building with AI agents, a full day with Mikkel Malmberg and Martin Ibsen, two of the people in Denmark who have built the most with Claude Code and similar tools. I bring our own code and come home with their setup (skills, instruction files, tests that run by themselves), which the rest of the team can copy. We already pay for the tools; this is about getting more out of them. It is on 18 January 2027 at Lynfabrikken in Aarhus and costs DKK 5,995 excl. VAT. There are 12 seats. Is it all right if I sign up? [your name]
If several of you come from the same team, there is a team price. Write to us, and we will work it out.
Sign up for 18 January. There are 12 seats.
Produktland, episode 6, in Danish
Mikkel was a guest on the podcast this summer, and the day is built on that conversation: what changes when building becomes cheap, where he still takes over himself, and why taste, critical sense and responsibility count now.
What AI is changing in UX Report Nine Danish design leaders on what gets easier, what gets harder, and what a designer has to be able to do now. Free. 9 named professionals · five chapters · PDF Read the report 
One concrete tip a week for Product Managers, Product Owners, Product Designers and Heads of Product. Written in Danish.
Read by more than 1,500 product leaders.
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