We help companies and product leaders change and improve their product development with AI.
We advise and teach companies that want to make their product development stronger and make better decisions about what to build.
We build our own products.
Five of them are here. Built with the same AI workflows we teach.
What we get asked
We are not sure how best to get started with AI in our product development. Advisory Product diagnosis: two days, and you know where to start Everyone uses AI on their own. I want to be able to say: this is how we do it here. Essay A license agreement is not a transformation I want to see a prototype next week, not an estimate next quarter. Advisory Build-with-me day: one day, and you have something that works Should we still hire a designer, a developer and a product manager for every team? Essay The new product trio I want the whole department working the way my three best people work. Course An in-house AI day for the whole product team My field is moving, and I do not know what I need to be good at in a year. Report The UX report: Nine design leaders on what AI is changing
AI for Product Leaders
How to use AI to raise your own game.
One concrete tip a week for Product Managers, Product Owners, Product Designers and Heads of Product. Prompts, workflows and moves you can use the same day. Tested in practice. No hype. Written in Danish.
Read by more than 1,000 product leaders.
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What we offer
Advisory Product diagnosis, build-with-me day or retained sparring. For those of you who know that something is not working, but not what to do about it. See advisory 
Courses Courses and a programme in working with AI, for product managers, designers and whole teams. Open cohorts in Aarhus and online, or an in-house day at your place. Taught in Danish. See the courses 
Lyt Your own coach in every meeting. Lyt listens in and tells you afterwards what you did well, and what you could do better. Quoted and concrete. from DKK 99/month See Lyt Some of the companies we have helped.
