AI does not make product leadership less important. It makes bad product leadership more expensive and more visible. So we built a programme for the new product leader. The programme is taught in Danish.
Code, prototypes, research and communication are produced faster than ever. That does not remove the need for direction and prioritisation. It sharpens it.
When building gets cheaper, building the wrong thing gets more expensive. What is needed is people who make better decisions faster, not people who simply produce more.
Technical profiles can work commercially, and product people can get closer to the solution. That can cause role confusion. Or far stronger shared problem-solving.
If the organisation is run by local wishes and backlog administration, AI accelerates exactly that. Product principles, discovery and judgement become more critical, not less.
When any good idea can end up straight in production, building the wrong thing gets expensive. Finally the focus can move to where we have said for ten years it should be.
The role shifts from producing yourself to setting direction and quality-assuring what AI makes. You have to be able to argue for why you build what you build.
This is where the product leader has to go deeper than everyone else: set direction, dare to say no, and make sure what you build is something someone will pay for.
Product needs to understand more tech and design; developers more business. The new profile looks more like a "product engineer" than a classic role.
Being able to talk to an AI agent so you get what you want. Not a prompting course, but enough craft to work for real.
The most important competence is not technical. It is the will to move. Without it you get nothing out of AI.
Between us we have taught product people for over 20 years. Participants go home fired up after a good day on discovery and come back deflated, because the organisation at home works in a completely different way from the one the books describe. That is why the programme brings your organisation along, and the four pillars here are built to close that gap.
You get the foundation as self-study before we meet. We do not spend our time together on what Cagan says about the product trio. We spend it on putting it to work.
Participants always point to the same thing as the most valuable part. It was never the models. It was hearing how other companies do it. So the sparring carries the programme, it is not a break between talks.
The programme does not stay in the classroom. We come into your organisation and give you an assessment at the start and another at the end. Not self-evaluation, but a view from the outside.
We match you with another participant, and you coach each other through the programme. You learn an unusual amount from observing someone else and putting feedback into words.
The theory is done up front. The time is spent where things have to work: together with the others, and on site with you. This is how the four months add up.
A personal development plan for you. And a company development plan that brings the organisation along. Because if it stands still, nothing happens, no matter how far you have moved yourself.
Product and transformation consultant with roots in Trifork since 2006. Has driven some of the largest transformations in the Nordics, including a reorganisation of 2,000 people in R&D at Novo Nordisk and turbine development at Siemens Gamesa. Cagan school, anti-framework. Built a large training business, and today builds product with AI himself on a codebase of 150,000+ lines.
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15+ years of setting up product organisations properly, from team level through governance to leadership. Thinks in business models and packaging, has taught at university, and knows from experience where product work gets stuck. The one who sees the whole system, not just the single team.
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Product leader, designer and AI builder with 15+ years in digital products. Has helped companies large and small succeed with product development through a human- and product-centric approach: product operating models, end-to-end product leadership, discovery and UX. Coaches product teams, accelerates development with AI and builds products himself every week.
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Are several of you coming from the same organisation?
DKK 24,500excl. VAT
Binding only once the cohort is confirmed. We will get back to you with the dates of the two sessions. No spam.
Package priceper cohort, not per head
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