Writing

Posts and newsletters on product development, AI, and what happens when code becomes free. Shorter pieces go out as the newsletter. Longer ones become posts.

A folded blank sheet and a fountain pen.Post27 Jul 20267 minThe ultimate guide. To a simple website with AI.You describe the site, an AI builds it, and you own the files afterwards. No template, no monthly platform fee. Even if you've never opened a terminal.Read the post
Newsletter #12 18 Aug 2026 The best tips and tricks from Produktland Eight episodes, eight guests. I asked every single one: what should product managers try on Monday? Here are the answers, plus what they recommend themselves. 5 min Newsletter #11 11 Aug 2026 A license agreement is not a transformation. Three questions that reveal whether your AI rollout actually changed anything. 3 min Newsletter #10 23 Jun 2026 How to build your PM brain as code A git-versioned product management system with an AI coaching layer. Built for the reality where nobody can hold all the context in their head. 3 min Newsletter #9 16 Jun 2026 Steal design from the best You don't need a designer to get a site that looks like something. You just need to point. 2 min Newsletter #8 9 Jun 2026 Choose Cowork over Lovable Lovable is fast. But if the prototype needs to live on in production, you're starting in the wrong place. 2 min Newsletter #7 1 Jun 2026 Email templates with Claude Design 11 MJML templates for my newsletter, built on my own design system, not a stock template that looks like everyone else's. 3 min Newsletter #6 25 May 2026 Stop asking the AI to code, ask it to plan first A small plugin that forces the agent to think before it builds. And why that's a PM question, not a developer question. 3 min Newsletter #5 18 May 2026 How I use Cowork plugins to challenge my product strategy I let Claude run the competitive analysis on my own product. It took 14 minutes. 3 min Newsletter #4 18 May 2026 A playbook on AI in product management A slightly different email this week... 3 min Newsletter #3 27 Apr 2026 Let Cowork read your dashboards for you Stop logging into PostHog every morning. Let the agent do it. 2 min A country lane curving out into the fields. Post 23 Apr 2026 Is anyone still in doubt? Three questions that are already settled, and what work is left. 4 min Newsletter #2 20 Apr 2026 The QA loop that runs in 30 minutes 80 test cases in one day without a QA tool. 3 min Notes reading ideas spread on a table, a hand writing another. Post 17 Apr 2026 What AI does to Scrum 6 min A closed wooden gate facing an open field. Post 16 Apr 2026 What is actually stopping you from starting over? Three roles: the ones who build, the ones who own a problem, and the ones who coach. The coordination layer is gone, and AI takes it first. 4 min Newsletter #1 13 Apr 2026 Make your own CTO One instruction file. One Claude project. A CTO who knows your stack. 3 min Crumpled paper balls scattered on a table. Post 10 Apr 2026 What if your AI understood your outcome instead of your output? We ask AI to build things. But what if we told it what we wanted to achieve instead? 6 min A researcher looking into a microscope. Post 4 Apr 2026 I just replaced an entire QA department with two AI tools Five QA rounds. 80+ test cases. 15+ bugs found and fixed. All in one day, without a single human tester. 3 min Three runners at speed side by side. Post 22 Mar 2026 The new product trio The classic split between designer, developer and PM doesn't make sense anymore. Here's what replaces it. 5 min A horse behind a wooden fence in morning mist. Post 22 Mar 2026 Faster development. Faster horses. When building is cheap, the temptation is to ask the customer what they want. It's still the wrong approach. 4 min